By working together, we build a people's economic system and mutually beneficial cooperation. Cooperatives are the nation's teachers that we must revive and develop further, focusing on the relationship between management and members. Through collaboration, we will become strong with the support of quality products, in accordance with the government's decision that 40% of procurement of goods and services from the central government to local governments must go through the real sector cooperatives, as well as the needs of the global market. By collaborating through cooperatives, all members will share the benefits of the cooperative. Indonesian Outstanding Product Marketing Cooperative (PPUI) was established based on the concern of 9 founders who have an entrepreneurial background in recognizing the unfavorable side of the market. The goal of PPUI cooperative is to form a new embryo in penetrating the national and international markets through collaboration under one entity, namely the Cooperative named Indonesian Outstanding Product Marketing Cooperative (PPUI).